The Goals
eBay engages with EU policymakers in a variety of areas, in support of its vision of commerce that creates opportunity for all.
Priority Goals
eBay helps millions of consumers and businesses give goods a second life by enabling individuals to sell unused items and providing access to refurbished goods, thereby playing a key role in the circular economy.
At eBay, a safe and trusted experience is key for our community. Our “buy-to-sell” model encourages users to bring unique items to the platform, attracting new buyers, and supporting the circular economy.
eBay connects millions of buyers and sellers in 190+ markets, creating economic opportunity for all. Our technology empowers customers to grow and thrive, driving positive change for individuals, communities, and the planet.
Today’s priority should be to enable businesses of all sizes to thrive in the EU single market by providing legal certainty and ensuring coherence between vertical and horizontal legislation to achieve coherent frameworks for companies.
Recent Policy Papers
eBay recommends and supports policies that allow everyone to participate in fair global trade.
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June 2026
Digital Density in Germany Report
June 2026
Strengthening the role of SMEs in Europe’s digital, economic and sustainable transformation
This report focuses on the challenges EU SMEs face in scaling efficiently across borders and how reducing fragmentation, simplifying regulatory frameworks, and ensuring consistent implementation across Member States will be essential to unlocking this potential.
April 2026
Spain Small Business Export Report
Demonstrates how eBay is leveling the playing field and empowering small businesses across Spain to reach consumers worldwide and supply them with a diversified range of products.
March 2026
EU Small Business Cross-Border Trade Report
Presents data showing how eBay supports EU goals for balanced, sustainable growth by advancing SME digitalization and international trade.