Digital Density in Germany Report
This report uses eBay Digital Density data, a measurement of per capita eBay small business activity, to refute the conventional wisdom that digitalization is destined to worsen imbalances. Rather, the data reveals that eBay small businesses are an inclusive business phenomenon in Germany. The findings are consistent whether looking at GDP and Income, the Districts qualifying for GRW structural support, or urban/rural breakdowns, with eBay small business communities in “disadvantaged” districts often outperforming the wealthier and more urban locales.
Without access to a broad online marketplace, I would only be able to reach a very limited local customer base. Selling online allows me to connect with buyers who are actively looking for exactly what I offer.
TradingCardWorld_1988
Berlin
https://www.ebay.com/str/tradingcardworld1988
E-commerce allows businesses like mine in smaller towns and rural areas to compete on a much larger stage and build a sustainable business beyond the local market.
Luxe4Less
Neulußheim
https://www.ebay.com/str/affordableluxehandbags
As a specialized seller, online marketplaces help me connect directly with customers who need the products I offer, wherever they are.
Studibuch
Stuttgart
https://www.ebay.com/str/studibuch
For me, online business offers the advantages that we can reach our customers around the clock, but also the reach across Germany. In contrast to the local brick and mortar business, we can present our products better. We can provide pictures or videos to show customers how the plants will look later when they have grown.
LaCaTho
Öhringen
https://www.ebay.de/str/lacathoDownload the Digital Density in Germany Report
* This links to an AI-generated audio brief created by Google’s NotebookLM that provides an overview of the findings of the Digital Density in Germany Report.